Simon Malpas joins Growth Bites to unpack the messy reality of recruitment advertising, why repeating last year’s job board plan no longer works, and how data-led health checks help teams spend less but get more.
Listen
Episode page: https://marmalademarketing.co.uk/growth-bites-podcast-season-3-episode-6
Overview
In this episode of Growth Bites, Jo sits down with Simon Malpas, Co-founder of TRS Media, to unpack the messy truth about recruitment advertising and what smart agencies are doing differently.
With 20+ years in the industry, including senior roles at Totaljobs and Jobsite, Simon now helps recruitment agencies take control of their job board spend. He shares why simply renewing last year’s contract is no longer good enough, and how data-led health checks are helping teams spend less but get more.
If you’re a recruitment leader or marketer looking to optimise budgets, improve candidate quality, and use your data better, this one’s for you.
Key takeaways
- Renewing out of habit is expensive. Review performance properly before you commit.
- Health checks help you spot waste early, not at renewal time.
- Your own data is the fastest route to smarter channel and budget decisions.
- “Do more with less” is possible when spend is actively managed, not left on autopilot.
What we covered
1) The messy truth about recruitment advertising
Why results can feel unpredictable, and what the better-performing agencies are doing differently.
2) Why “just renew it” is no longer good enough
How the old approach to job board spend creates waste, and why performance needs reviewing throughout the year.
3) Data-led health checks
How regular checks help teams tighten budgets and get better outcomes from the channels they already pay for.
4) Candidate quality and better use of data
Improving outcomes is not just about spend, it’s about using the data you already have to make clearer decisions.
Credit
Originally published by Marmalade Marketing on the Growth Bites Podcast page (Season 3, Episode 6).
